Social Media & Traditional Media & Analyst Relations

The Lucid team worked with bloggers long before they were recognized as true media outlets. Social media (blogs, video, Facebook) are great marketing & PR tools when used right. Lucid knows how to engage them & understands not every company needs them. We deliver the right balance of new media and traditional outreach. Lucid also:

• Oversees Public Relations programs (draft & distribute press releases, retain and manage any outside vendors for media pitching, blog and social media oversight).
  

• Provides media messaging, briefs executives and participates in media interviews. Provides media training or trainers where necessary.
  

Event planning & execution

Lucid develops and executes unique events to drive awareness in your target markets. We specialize in mobile marketing – using technology to reach your audience with compelling content and a call to action whether that is driving Web site traffic, downloads, introducing a product, or getting media buzz.

Competitive analysis & Target Market Segmentation

Having too many target markets dilutes a message and a brand. Lucid is about focus - focus on the true competition and the best market to advance your business goals. Lucid will help determine which markets and targets make the most sense to spend time and effort on.

Expert Writing & Editing

A company’s image and brand is tied to the story it tells in words & images on Web, in press releases and video. The Lucid team is expert storytellers and wordsmiths. It includes an award winning, Pulitzer Prize nominated journalist skilled at crafting crisp, standout content.

Business Development & Sponsorships

A Lucid strength is identifying sponsorship and business development opportunities that support your business goals. We set out tactics on how to capitalize on partnerships and look at new ways to work with existing partners. Lucid also can arrange low-cost co-marketing opportunities and has experience co-marketing with Alaska Airlines, Samsung & Fox Home Entertainment.

Strategic Marketing & Communications Planning

Lucid is adept at aligning marketing programs with business goals. That means we set a clear direction and give you specific tactics to build your brand, launch products and reach your audiences.

Message Development

Simple messages resonate. Lucid cuts out the high tech, three-syllable

corporate speak. We favor meaningful messages integrated throughout the business that speak to your target markets.